All work
Integrated Transformation
CMO Thrive
Brand strategy, identity, digital presence and founder branding for CMO Thrive.
(Overview)
CMO Thrive helps senior marketing leaders grow with clarity and balance. Renegade shaped the full brand from story and identity to its digital presence and founder brand.
Through research and workshops, we clarified CMO Thrive's audience, defined the value proposition and distilled founder Stephen Taylor's three decades of CMO experience into a clear, ownable narrative.
From there, we built the identity and digital presence that reflect his authority and approachable coaching style. With Stephen at the centre of the brand, we also developed his founder brand to strengthen visibility and credibility across every touchpoint.
“Renegade HELPED DEFINE BOTH THE STRATEGY AND DESIGN FOR MY BUSINESS AND PERSONAL BRAND. THEIR FRESH PERSPECTIVE BROUGHT CLARITY AND DIRECTION AND THE RESULT IS BRANDING THAT GENUINELY REFLECTS OUR VALUES AND VISION.”
Stephen Taylor
CEO & Founder, CMO Thrive
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(Results)
After launch
30YRs
Of hard-won CMO experience distilled into one brand with clarity and calm at its core.
4HRS
Of founder photoshoot magic and 20+ sharp headshots, profiles and lifestyle shots to build a standout personal brand.
100%
A sleek, strategic website built to perform and impress. Not a real stat, just a well-earned brag.
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