National College
Building a clearer path from website traffic to revenue.
(Overview)
Renegade created a dedicated, self-serve journey for independent nursery owners, making it easier for buyers to understand the offer and purchase online.
The National College had built strong authority in education, but its website worked more like a content catalogue than a sales journey. We audited the journey using Google Analytics, HubSpot data, heatmaps and clarity testing, then designed around independent nurseries.
The new journey introduced two clear routes — Membership and Courses — with transparent “from” pricing, a team-size pricing toggle and a dedicated nursery course hub. Buyers could purchase individual courses or choose membership without first requesting a demo.
Independent HubSpot modules give the team a reusable framework for future market launches, supported by full-funnel data and a clear testing model. Once the A/B test reaches statistical confidence, the results will help guide the next stage of website and paid media investment.
