All work
Integrated Transformation
Qolo
Repositioning Qolo through a distinctive FinTech identity and website.
(Overview)
Qolo had real FinTech credibility. Their brand wasn't doing the work of proving it. We repositioned them from the ground up: identity, website, and everything between.
Fintech brands tend to look the same: clean, blue, safe. We zigged. The result is 'dark mode,' a bold, tech-forward identity built to capture what makes Qolo different.
A stark, minimal, confident system, built to reflect Qolo's promise of simplicity and reliability, and to speak directly to decision-makers ready for change.
“WE DIDN’T JUST RELAUNCH OUR BRAND, WE REIMAGINED IT. RENEGADE HELPED US CREATE SOMETHING FRESH, EXCITING, AND ALIGNED WITH OUR GOALS. THE TEAM’S AGILITY MEANT THAT EVEN AS OUR BUSINESS WAS CHANGING IN FRONT OF THEM, THEY COULD ITERATE ALONGSIDE US.”
Rouzbeh Rotabi
Chief Revenue Officer, Qolo
(Results)
After launch
7x
Sales demos and presentations redesigned to help the team pitch harder and close faster.
35%
Lift in web engagement once the new branding and structure made the story easier to navigate.
100%
Of Qolo's presence at Money20/20 and on LinkedIn looked sharper after the rebrand. Impossible to measure, obvious to everyone.
