All work
Integrated Transformation
Cosmo
Brand strategy, identity, packaging and digital design for inclusive EdTech company Cosmo.
(Overview)
Cosmo creates inclusive hardware and software for learners of all abilities. Renegade delivered their full brand, from strategy and identity to packaging and digital.
We ran a series of workshops to define Cosmo's positioning, story and customer promise. From there, we created a new identity, updated collateral and packaging, and redesigned the website journey.
At the centre of the brand sits the ripple concept. Cosmo becomes the point of impact, creating positive waves across learners, teachers, therapists, parents and communities.
Renegade helped us completely reposition Cosmo from a toy-like product to a credible, impactful solution in the SEND EdTech space. The new branding and website have transformed how resellers and educators perceive us, giving our brand the presence and confidence it deserves.
Ana Perez
Head of Marketing, Cosmo
(Results)
After launch
15X
Packaging design routes explored to make sure every box looked as joyful and inclusive as the product inside.
75%
Of animation time spent perfecting the ripple until it was rippling perfectly.
156X
Brand assets created across identity, packaging, UI and motion. Roughly. Give or take a small galaxy.
