All work
Branding
Tech Angels
A bold brand narrative and visual identity for the Tech Angels community.
(Overview)
Tech Angels is a community for female founders, leaders and investors. Renegade created a bold narrative and identity that capture the group’s fire and focus.
Through interviews we uncovered the values, ambition and attitude that define the Tech Angels community. From there, we built the full brand story and visual identity, putting their trailblazing spirit front and centre.
The brand leans into a confident, unapologetic tone that celebrates women who get things done. With clear messaging and a standout identity, Tech Angels now has the presence and platform to grow, connect and champion the next wave of female leaders.
“RENEGADE JUST GETS IT. THE TEAM TRULY UNDERSTOOD OUR COMMUNITY AND CRAFTED A STORY THAT CAPTURES EXACTLY WHO WE ARE. WITH OUR NEW BRAND AND CLEAR IDENTITY. WE’RE SEEING OUR COMMUNITY GROW EVERY DAY”
Tony Margiotta
Founder, Tech Angels
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(Results)
After launch
476K
Of early designs scrapped for being “not badass enough.” Ok not literally… but it felt like it.
300%
Membership growth after the Renegade brand launch - clarity and attitude make a powerful magnet.
2M
Moments in our interviews when someone called the women “absolute rockets.”
